Notes and practice

Insights

Short, practical writing on Google Ads: what to check, where budget disappears and how to decide from data.

Google Ads
Pricing
Budget
Audit

6 October 20264 min read

How much does Google Ads cost in 2026: ad spend vs management

Google Ads costs come in two separate parts: the ad budget you pay to Google and the management fee you pay a specialist. Here is how to tell them apart and how to choose a starting budget.

Google Ads
Pricing
Budget

1 October 20264 min read

7 common Google Ads mistakes that waste budget

Where Google Ads money usually disappears and how to fix it: tracking, keywords, negative keywords, landing pages and other decisions you can check yourself.

Google Ads
Budget
Audit

Insights

How much does Google Ads cost in 2026: ad spend vs management

More posts

7 common Google Ads mistakes that waste budget