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About me

I am Hanna. I run Google Ads so your advertising brings enquiries

A Google Ads specialist based in Vilnius. I work alone, so you talk to me directly, with no middlemen.

Hanna Railė working at her computer

My story

I am Hanna, a Google Ads specialist based in Vilnius. I build and manage ad campaigns for Lithuanian businesses, from the first audit to weekly optimisation.

I have worked hands-on with Google Ads since April 6, 2026, and on October 6, 2026 I earned the Google Ads Search certification. I back every decision with numbers, so I can explain it in plain words.

I work alone, so you see the same person from the first call to the monthly report. No account managers, no handed-off tasks.

Measurement first, then advertising. If Google Ads is not right for your business, I will tell you straight away.

How I work

Four principles I follow on every project.

  1. Measurement first

    Before I spend a euro, I set up GA4 and Google Ads conversions with Consent Mode v2. Only then can we see enquiries and sales, not just clicks.

  2. The truth, even when it is inconvenient

    If nobody searches for what you sell, or the margin is too thin, I will say so up front instead of taking your money.

  3. A careful first month

    In the first month I spend no more than 50% of the planned budget, until we have the first reliable data.

  4. Your account, your data

    The ad account and access always belong to you, even if we stop working together.

Hanna Railė in a black knit sweater

Why a specialist, not an agency?

Agencies have their place. But for small and mid-sized businesses, direct contact and a fair price often matter more.

  • Direct contact with the person who runs your adsThe person who looks at your campaigns every day is the one you talk to.
  • No account managers or middlemenYour question does not travel through an account manager and a project manager.
  • Lower overhead: you pay for the work, not the officeLess overhead: management from €200/mo + VAT, no hidden fees.

If you need a large team, several markets and several channels at once, an agency may suit you better. If so, I will tell you openly.

Certification

The Google Ads Search certification shows I passed Google's exam on building and managing Search campaigns.

Google
Google Ads Search Certification
ID
196402303
Issued
October 6, 2026
Valid until
October 6, 2027

Hands-on experience

7 months of Google Ads experience

Counted from April 6, 2026, when I started working hands-on with Google Ads.

How we work

  1. Free audit

    I review your account or niche, competitors and site.

  2. Strategy and tracking

    Goals, target CPA, GA4 and conversions.

  3. Launch

    Campaigns, keywords, ads. Live in 5–7 working days.

  4. Optimise and report

    Weekly improvements, monthly reporting.

Let us see what can be improved in your advertising

Get a free audit: I will send a 1-page report within 3 working days. No commitment.